스마트슈즈 위험지각이 스마트슈즈 유형별 구매의도에 미치는 영향open accessImpacts of Perceived Risks for Smart Shoes on the Purchase Intentionby Types of Smart Shoess
- Authors
- 정주리; 오경화
- Issue Date
- Feb-2021
- Publisher
- 한국의류산업학회
- Keywords
- smart shoes; perceived risk; fashion innovativeness; technology innovativeness; purchase intention; 스마트슈즈; 위험지각; 패션혁신성; 기술혁신성; 구매의도
- Citation
- 한국의류산업학회지, v.23, no.1, pp 84 - 97
- Pages
- 14
- Journal Title
- 한국의류산업학회지
- Volume
- 23
- Number
- 1
- Start Page
- 84
- End Page
- 97
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/48698
- DOI
- 10.5805/SFTI.2021.23.1.84
- ISSN
- 1229-2060
2298-5743
- Abstract
- This study examines the impact of perceived risks for smart shoes based on purchase intention by type of smart shoes as well as how they are mediated by fashion innovativeness and technology innovativeness. It also compares the differences between awareness, interest and perceived risk of smart shoes by gender and age. This study was conducted based on men and women in their 20s to 50s who provided 246 samples for data analysis using SPSS 25.0. The results show significant differences in the awareness, interests and perceived economic risk of smart shoes by gender and age. The perceived performance risk had a positive effect on the purchase intention of smart shoes for GPS. Perceived aesthetic-psychological risk had a negative effect on all types of smart shoes. Perceived economic risk had a negative effect on the purchase intention of smart shoes for entertainment; in comparison, perceived social risk had a positive effect on the purchase intention of smart shoes for GPS and entertainment. Fashion innovativeness and technology innovativeness also mediated the relationship between perceived economic risk as well as the purchase intention of smart shoes for healthcare, GPS and entertainment.
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