라이프 스타일이 애슬레저 웨어 제품추구혜택과 제품구매의도에 미치는 영향 연구The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear
- Authors
- 김세나; 정혜정; 오경화
- Issue Date
- 2017
- Publisher
- 한국의류산업학회
- Keywords
- lifestyle; athleisure wear; pursuing benefits; purchase intention; group comparison by age; 라이프 스타일; 애슬레저 웨어; 추구혜택; 구매의도; 연령별 집단 비교
- Citation
- 한국의류산업학회지, v.19, no.6, pp 723 - 735
- Pages
- 13
- Journal Title
- 한국의류산업학회지
- Volume
- 19
- Number
- 6
- Start Page
- 723
- End Page
- 735
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/5112
- DOI
- 10.5805/SFTI.2017.19.6.723
- ISSN
- 1229-2060
2298-5743
- Abstract
- The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.
The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.
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