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Navigating the COVID-19 pandemic in the contingency framework: Antecedents and consequences of public's stance toward the CDC

Authors
Lee, H.Kim, H.J.Hong, Hyehyun
Issue Date
Mar-2022
Publisher
Elsevier Ltd
Keywords
Contingency theory; COVID-19; Crisis communication; Political ideology; Threat appraisal
Citation
Public Relations Review, v.48, no.1
Journal Title
Public Relations Review
Volume
48
Number
1
URI
https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/54924
DOI
10.1016/j.pubrev.2022.102149
ISSN
0363-8111
1873-4537
Abstract
This study applied the contingency theory of conflict management to examine how contingency factors influence the public's perceptual and behavioral responses to COVID-19 and stance toward the Centers for Disease Control and Prevention (CDC). In particular, we tested political ideology as an important individual characteristic variable to examine its roles in the contingency theory framework. The findings revealed that two situational variables (i.e., threat appraisal and attitudes toward CDC) positively influenced the public's contingency accommodation stance toward the CDC. Furthermore, greater conservatism was significantly associated with lower levels of threat appraisal and more negative attitudes toward the CDC, however it did not influence the stance toward the CDC. Theoretical and practical implications of the findings and directions for future research are discussed. © 2022 Elsevier Inc.
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경영경제대학 (광고홍보학과)
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