국내의 e-Business 모델 분류 및 실태 분석An Analysis on the Classification and the Real Status of e-Business Model in Korea
- Authors
- 허영호; 주희엽; 권혁인
- Issue Date
- Feb-2003
- Publisher
- 한국데이타베이스학회
- Citation
- Journal of Information Technology Applications & Management, v.10, no.1, pp 1 - 17
- Pages
- 17
- Journal Title
- Journal of Information Technology Applications & Management
- Volume
- 10
- Number
- 1
- Start Page
- 1
- End Page
- 17
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/55516
- ISSN
- 1598-6284
- Abstract
- As the increase of internal users, there are many enterprises and organizations that regard the internal as the great ■marketing superhighway■. But the entrance of too many e-Business enterprises and shopping sites makes them to compete each other Consequently many sites are created and disappeared in the cyberspace. Although fascination and speculation surrounds the impact of the e-Business on business models via benefit-based concept, there is little evidence underlying all this speculation. This article provides on such data set. It reports on critical Issues that e-Business enterprises found salient as they browsed through e-Business model infrastructure on the world wide web, internet-based. We gathered domestic e-Business enterprise's kinds of business model during 2000∼2002 via KMAC's (Korea Management Association Consultants) K-WPI and K-WPC. We classified e-Business models as shopping mall, auction, community. value-chain, collaboration, information brokerage, advertising, Internet service, marketing that we had identified from the existing literature on business models. This study translated these models to the e-Business model context and explored their relative salience. The results suggest that e-Business manager need to think more about how they perform on the issues known to affect decision making for designing e-Business models. We offer advice for enhancing the effectiveness of business models.
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