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정부 이벤트 마케팅의 이해: 2002년 월드컵 축구를 중심으로Government event marketing as a strategic tool to promote growth: The case of the 2002 World cup
- Authors
- 박흥식
- Issue Date
- Jan-2001
- Publisher
- 한국정책학회
- Citation
- 한국정책학회 하계학술대회 발표논문집, pp 459 - 476
- Pages
- 18
- Journal Title
- 한국정책학회 하계학술대회 발표논문집
- Start Page
- 459
- End Page
- 476
- Files in This Item
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- Appears in
Collections - College of Social Sciences > Department of Public Service > 1. Journal Articles
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