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FCB 그리드 모델의 타당성과 활용을 위한 전제
- Authors
- 이명천
- Issue Date
- Sep-1990
- Publisher
- 한국광고홍보학회
- Citation
- 광고연구, no.8, pp 113 - 138
- Pages
- 26
- Journal Title
- 광고연구
- Number
- 8
- Start Page
- 113
- End Page
- 138
- Files in This Item
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