Assessment of logistics service quality using the Kano model in a logistics-triadic relationship

Abstract

Purpose - The purpose of this paper is to evaluate logistics service quality using the Kano's service quality model in the logistics-triadic context. Design/methodology/approach - This study undertakes a survey research in semiconductor manufacturing equipment (SME) industry. Logistics service quality is categorized using Kano's classification and a comparison is made of the perception of three sample groups who are SME firms, semiconductor manufacturers (SMs) and third-party logistics (TPL) providers. Findings - Several attributes of logistics service quality are evaluated as "Must-be" quality which does not contribute to customer satisfaction, indicating existence of the non-linear relationship between some logistics service quality attributes and customers' satisfaction. The group comparison reveals that TPL firms perceive most quality attributes as "Attractive" and "One-dimensional" whereas SMs and SME firms perceive more attributes as "Must-be." Research limitations/implications - Logistics service quality elements should not be used in the same way assuming the same effect of logistics service elements on customer satisfaction. It should be also noted that logistics service quality attributes have different effect on satisfaction according to the positions in the logistics triad. Practical implications - This paper provides SME firms with useful information on how to manage their logistics service quality to improve customer satisfaction. SME firms and TPL providers need to arrange a collaborative format where logistics service quality is regularly monitored and three members discuss solutions to improve their quality performance. Originality/value - This study is a rare empirical investigation to actually assess and compare perception on logistics service quality among the entities in a logistics triad. This study applies the Kano model to the triadic relationship in logistics service provision, which may be the first attempt to the authors' best knowledge.