Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses
- Authors
- Lee, S.Y.; Sung, Y.H.; Choi, D.; Kim, D.H.
- Issue Date
- 2021
- Publisher
- Springer Science and Business Media B.V.
- Keywords
- Apology message appeal; Construal level theory; Crisis management communication; Crisis type
- Citation
- Journal of Business Ethics, v.168, no.4, pp 795 - 811
- Pages
- 17
- Journal Title
- Journal of Business Ethics
- Volume
- 168
- Number
- 4
- Start Page
- 795
- End Page
- 811
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/62641
- DOI
- 10.1007/s10551-019-04233-5
- ISSN
- 0167-4544
1573-0697
- Abstract
- This research examines how one’s construal level of a crisis differs by crisis type, and how the interplay of crisis type (self-threatening vs. society-threatening) and apology appeal type (emotional vs. informational) impacts the effectiveness of apology messages in a corporate crisis context. Findings indicate that one’s mental construal toward a crisis varies by crisis type, with a self-threatening crisis leading to a lower level of construal than a society-threatening one. Findings further suggest that in a society-threatening crisis condition, an informational apology was more effective than an emotional one. However, in a self-threatening crisis condition, there was no significant difference between two different message types. These findings offer valuable guidelines for developing effective crisis response strategy. © 2019, Springer Nature B.V.
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Collections - College of Business & Economics > Department of Advertising and Public Relations > 1. Journal Articles
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