웨트슈트 디자인 경향 및 소비자 선호 분석Analysis of design tendency and consumer preferences for wetsuits
- Authors
- 김지우; 김영삼
- Issue Date
- 2020
- Publisher
- 한국의상디자인학회
- Keywords
- wetsuits; diving suits; surfwear; water sports wear; neoprene; 웨트슈트; 잠수복; 서핑 웨어; 수상스포츠웨어; 네오프렌
- Citation
- 한국의상디자인학회지, v.22, no.4, pp 127 - 142
- Pages
- 16
- Journal Title
- 한국의상디자인학회지
- Volume
- 22
- Number
- 4
- Start Page
- 127
- End Page
- 142
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/74143
- DOI
- 10.30751/kfcda.2020.22.4.127
- ISSN
- 1229-7240
- Abstract
- This study compared the domestic and international commercial design patterns and domestic consumer preferences for wetsuit designs to develop a user-centered wetsuit design. An analysis of the domestic and international design elements for 1,802 wetsuits sold online over the past three years showed that the most frequent shapes, dominant colors, and patterns were the same, as consumers tended to buy full suits that were black or had geometric patterns. Dominant colors and assort/accent colors were different from the survey results. Men's wetsuits used fewer colors and patterns than women's suits. Domestic wetsuits used fewer patterns than those sold abroad; in addition, colors were applied differently. A consumer preference survey conducted on 213 male and female consumers in their 20s and their 50s in Korea indicated that 53.5% of respondents were the most affected by the shape when choosing a wetsuit design. The preferred color scheme was two colors, with a vivid tone used as an accent color. The factor analysis results on wetsuit design preference uncovered the six factors: individuality, display, function, acceptance, imitation, and comparison. An independent sample t-test also showed that men perceive individuality, imitations, and comparison factors higher than women.
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