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광고의 혼잡효과와 광고 재인 ( Recognition ) : 잡지 광고를 중심으로
조정식
; 김진연
Article
Issue Date
1999
Citation
광고학연구, v.10, no.3, pp 89 - 103
Publisher
한국광고학회
신문광고의 열독률 분석 : 광고매체적 요인들을 중심으로
조정식
; 김신자
Article
Issue Date
1998
Citation
광고학연구, v.9, no.4, pp 149 - 166
Publisher
한국광고학회
광고기억 및 광고태도와 관련된 중간광고의 효과
Go to Link
김재휘
Article
Issue Date
1999
Citation
광고학연구, v.10, no.4, pp 59 - 84
Publisher
한국광고학회
1
Discover
Author
Cho, Jung Sik
2
Kim, Jae Hwi
1
김신자
1
김진연
1
Date Issued
1999
2
1998
1
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