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KCI

이병관; 손영곤; 이상록; 윤문영; 김민희; 김채린

ArticleIssue Date2014Citation홍보학연구, v.18, no.2, pp 163 - 206Publisher한국PR학회

KCI

브랜드 확장시 브랜드 적합성과 스포츠 모델 적합성이 광고효과에 미치는 영향에 관한 연구 Go to Link

김채린; 이형석

ArticleIssue Date2016Citation광고학연구, v.27, no.1, pp 107 - 131Publisher한국광고학회

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Browsing by 김채린Author

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