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Browsing by Ham, Chang-DaeAuthor

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How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General Go to Link

Ham, Chang-Dae; Park, Jin Seong; Park, Sejin

ArticleIssue Date2017CitationJournalism & Mass Communication Quarterly, v.94, no.4, pp.943 - 971PublisherSAGE Publications

SSCISCOPUS

Internet media personality: scale development and advertising implications Go to Link

Ham, Chang-Dae; Lee, Hyung-Seok

ArticleIssue Date2015CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.34, no.2, pp 327 - 349PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SCOPUS

Understanding consumers' creating behaviour in social media: An application of uses and gratifications and the theory of reasoned action Go to Link

Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok

ArticleIssue Date2014CitationInternational Journal of Internet Marketing and Advertising, v.8, no.4, pp 241 - 263PublisherInderscience Publishers

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Browsing by Ham, Chang-DaeAuthor

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