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Social Media for Message Testing: A Multilevel Approach to Linking Favorable Viewer Responses with Message, Producer, and Viewer Influence on YouTubeGo to Link

Paek, Hye-Jin; Hove, Thomas; Jeon, Jehoon

ArticleIssue Date2013CitationHEALTH COMMUNICATION, v.28, no.3, pp 226 - 236PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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