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Browsing by Paek, Hye-JinAuthor

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Differential effects of digital media platforms on climate change risk information-sharing intention: A moderated mediation model Go to Link

Paek, Hye-Jin; Oh, Hyun Jung; Hove, Thomas

ArticleIssue Date2024CitationRisk Analysis, v.44, no.8, pp 1 - 11PublisherBlackwell Publishing Inc.

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Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic Go to Link open access

Paek, Hye-Jin; Hove, Thomas Britten

ArticleIssue Date2023CitationFrontiers in Public Health, v.10, pp 1 - 10PublisherFrontiers Media S.A.

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The effects of information sources on consumeir reactions to direct-to-consumer (DTC) prescription drug advertising - A consumer socialization approach Go to Link

Lee, Byoungkwan; Salmon, Charles T.; Paek, Hye-Jin

ArticleIssue Date2007CitationJOURNAL OF ADVERTISING, v.36, no.1, pp 107 - 119PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

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Browsing by Paek, Hye-JinAuthor

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