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광고소구,관여도, 설득지식에 따른 동영상 네이티브광고 효과
- Authors
- 심성욱
- Issue Date
- 1-Apr-2017
- Place
- 연세대학교
- Conference Name
- 2017 춘계연차학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)