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디지털시대 신문광고 활성화 방안 연구: 국내외 신문광고 혁실 성공사례 및 통합 마케팅 전략
- Authors
- 심성욱
- Issue Date
- Dec-2010
- Publisher
- 한국언론진흥재단
- Pages
- 239
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)