Information channel preference in health crisis: Exploring the roles of perceived risk, preparedness, knowledge, and intent to follow directives
- Authors
- Park, Sejin; Boatwright, Brandon; Avery, Elizabeth Johnson
- Issue Date
- Dec-2019
- Publisher
- Elsevier BV
- Keywords
- Crisis communication; Health communication; Media strategy
- Citation
- Public Relations Review, v.45, no.5, pp.1 - 8
- Indexed
- SSCI
- Journal Title
- Public Relations Review
- Volume
- 45
- Number
- 5
- Start Page
- 1
- End Page
- 8
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/106217
- DOI
- 10.1016/j.pubrev.2019.05.015
- ISSN
- 0363-8111
- Abstract
- The 2016 Zika virus epidemic presented a serious threat to public health and left publics confused and anxious about their risks. A survey (n = 370) was distributed in late Summer 2016 in the U.S., when public anxiety regarding Zika was peaking. Results indicate interesting differences in channel preferences based on audiences' preparedness, risk, and intention to follow crisis directives. Television news was the most important channels for Zika information, indicating the continued importance of traditional media in crisis communication.
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Collections - COLLEGE OF COMMUNICATION > DEPARTMENT OF MEDIA & SOCIAL INFORMATICS > 1. Journal Articles
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