The role of social media in local government crisis communications
- Authors
- Graham, Melissa W.; Avery, Elizabeth J.; Park, Sejin
- Issue Date
- Sep-2015
- Publisher
- Elsevier BV
- Keywords
- Crisis communication; Government; Public relations; Social media; Transparency
- Citation
- Public Relations Review, v.41, no.3, pp.386 - 394
- Indexed
- SSCI
- Journal Title
- Public Relations Review
- Volume
- 41
- Number
- 3
- Start Page
- 386
- End Page
- 394
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/106244
- DOI
- 10.1016/j.pubrev.2015.02.001
- ISSN
- 0363-8111
- Abstract
- Using survey data collected from more than 300 local government officials from municipalities across the United States, this study examines social media use in a relatively unexplored context, local governments. It specifically addresses the adoption and use of social media tools for crisis communication and social media's part in managing a crisis. Results indicate the extent of social media use, but not the number of tools used, is positively associated with local city officials' assessments of their ability to control a crisis situation as well as their overall evaluations of the strength of their responses. Implications and importance of findings are discussed. © 2015 Elsevier Inc.
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