Empowering Parents to Protect Children during COVID-19 with Message Strategy Based on Efficacy, Threat Levels, and Channel Preferences
- Authors
- Park, Sejin; Avery, Elizabeth Johnson
- Issue Date
- Dec-2021
- Publisher
- Taylor & Francis
- Citation
- Journal of Health Communication, v.26, no.12, pp 858 - 866
- Pages
- 9
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Health Communication
- Volume
- 26
- Number
- 12
- Start Page
- 858
- End Page
- 866
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/108055
- DOI
- 10.1080/10810730.2021.2024628
- ISSN
- 1081-0730
1087-0415
- Abstract
- A national survey (n = 500) was administered in March 2020 at the peak of COVID-19 uncertainty to access parents' perceived abilities to protect children during the COVID-19 pandemic. Using the threat/efficacy matrix in Witte's (1992) extended parallel processing model (EPPM), parents' behavioral intentions to protect children from coronavirus and their perceived COVID-19 knowledge levels are examined based on their positions within the matrix. The results indicated that (1) there is a positive relationship between the perceived threat of COVID-19 to parents and to their children; (2) parents' behavioral intentions and knowledge levels varied depending on their perceived threat/efficacy levels; (3) perceived threat level was the bigger motivator to use channels for COVID-19 information. Theoretical and practical implications are discussed.
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