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메타버스에서의 브랜드 경험이 브랜드 태도와 브랜드 구매의도에 미치는 영향

Authors
오현정
Issue Date
19-Nov-2022
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/112158
Place
선문대학교
Conference Name
한국광고홍보학회 가을철 정기학술대회
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers

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Oh, Hyun Jung
ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)
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