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Normative Mechanism of Rumor Dissemination on Twitter
- Authors
- Lee, Hyegyu; Oh, Hyun Jung
- Issue Date
- Mar-2017
- Publisher
- Mary Ann Liebert Inc.
- Keywords
- Descriptive norms; message believability; news; retweet; rumor
- Citation
- Cyberpsychology, Behavior, and Social Networking, v.20, no.3, pp 164 - 171
- Pages
- 8
- Indexed
- SSCI
SCOPUS
- Journal Title
- Cyberpsychology, Behavior, and Social Networking
- Volume
- 20
- Number
- 3
- Start Page
- 164
- End Page
- 171
- ISSN
- 2152-2715
2152-2723
- Abstract
- This study aims to understand the impact of descriptive social norms on message believability and transmission and its underlying mechanism on Twitter. Using two types of information (i.e., news and rumor) presented as a tweet message, the influence of the number of retweets as a normative cue was tested. A result of an online experiment with 639 Twitter users suggests that regardless of the label of the information, message believability and intention to share were stronger for a tweet with a high number of retweets. The mediation test showed that the presumption that a message is believable to others mediates the relationship between a high number of retweets and message believability. © 2017, Mary Ann Liebert, Inc.
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Related Researcher
- Oh, Hyun Jung
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)