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Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure

Authors
Nelson, Michelle R.Wood, Michelle L. M.Paek, Hye-Jin
Issue Date
Dec-2009
Publisher
Lawrence Erlbaum Associates, Inc.
Citation
Journal of Mass Media Ethics, v.24, no.4, pp 220 - 237
Pages
18
Indexed
SSCI
Journal Title
Journal of Mass Media Ethics
Volume
24
Number
4
Start Page
220
End Page
237
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/119497
DOI
10.1080/08900520903332626
ISSN
0890-0523
Abstract
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' "right to be informed" by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclosure of VNR material. We suggest that increased knowledge about VNRs without source disclosure measures might harm messages that are not employing the tactic ("false positives") and lead to a general distrust of all media.
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