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How the Media Effects Schema and the Persuasion Schema Affect Audience Responses to Antismoking Campaign Messages
- Authors
- 백혜진
- Issue Date
- 10-Jun-2016
- Place
- Fukuoka, Japan
- Conference Name
- 2016 Annual Conference of International Communication Association
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Related Researcher
- Paek, Hye Jin
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)