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마케팅과 커뮤니케이션 관점에서의 Plain Packaging 도입 이유
- Authors
- 백혜진
- Issue Date
- 31-May-2016
- Place
- 뉴국제호텔
- Conference Name
- 담배 규제 방향: 무포장 담뱃갑 (Plain Packaging) & 경고그림 도입
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Related Researcher
- Paek, Hye Jin
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)