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행위단서로서의 미디어 캠페인이 개인의 인플루엔자 예방행동에 미치는 영향 - 건강신념모델의 적용 및 재검토

Authors
이병관
Issue Date
Apr-2008
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/123815
Conference Name
한국광고홍보학회 정기학술대회
Place
대한민국
ISSN
17382475
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Lee, Byoung kwan
ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)
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