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스폰서 이미지와 팬십이 스포츠 이벤트 태도에 미치는 영향
- Authors
- 이형석
- Issue Date
- 23-Oct-2015
- Place
- 일산 킨텍스
- Conference Name
- 2015 한국광고학회 추계연차 학술대회
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Related Researcher
- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)