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브랜드 확장시 브랜드 적합성과 스포츠 모델 적합성이 광고효과에 미치는 영향에 관한 연구
- Authors
- 이형석
- Issue Date
- 23-Oct-2015
- Place
- 일산 킨텍스
- Conference Name
- 2015 한국광고학회 추계연차 학술대회
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Related Researcher
- Lee, Hyung Seok
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)