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극장관객의 개인적 요인, 지각된 즐거움, 혁신성과 스크린 NFC 광고태도 및 수용의도에 관한 연구
- Authors
- 심성욱
- Issue Date
- 23-Oct-2015
- Place
- 일산 킨텍스
- Conference Name
- 2015년 한국광고학회 추계 학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)