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An Exploratory Message Evaluation Study of Three Ethical Approaches to Health Promotion: Paternalism, Liberalism, and Empowerment
- Authors
- Thomas Britten Hove
- Issue Date
- 11-Jul-2015
- Place
- Auckland, New Zealand
- Conference Name
- American Academy of Advertising Global Conference
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Related Researcher
- Hove, Thomas Britten
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)