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친환경 제품 효익 제시 방법에 따른 친환경 제품 선택 비율 차이: 비금전적 제시 vs 쾌락적 편집 가설에 따른 금전적 제시How Framing of the Benefits of Eco-friendly Products Alters Consumers’ Choices: Non-Monetary Framing vs. Monetary Framing Following Hedonic Editing Hypothesis
- Other Titles
- How Framing of the Benefits of Eco-friendly Products Alters Consumers’ Choices: Non-Monetary Framing vs. Monetary Framing Following Hedonic Editing Hypothesis
- Issue Date
- Dec-2020
- Publisher
- 경영경제연구소
- Keywords
- Eco-friendly Product Choice; Hedonic Editing Hypothesis; Monetary Framing; Non-monetary Framing; Perceived Cost-Benefit Trade-off
- Citation
- 아태비즈니스연구, v.11, no.4, pp.65 - 81
- Indexed
- KCI
- Journal Title
- 아태비즈니스연구
- Volume
- 11
- Number
- 4
- Start Page
- 65
- End Page
- 81
- ISSN
- 2233-5900
- Files in This Item
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Related Researcher
- Kim, Junyong
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)