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위기관리에서 SCCT이론(the situational crisis communication theory)의 전개과정과 향후 연구를 위한 제언
- Authors
- 최윤형
- Issue Date
- 29-Nov-2013
- Place
- 이화여자대학교
- Conference Name
- 2013 한국PR학회 추계 학술대회
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Related Researcher
- Choi, Yoon hyeung
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)