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Results 1-3 of 3 (Search time: 0.005 seconds).
KCI
한국의 위기커뮤니케이션과 심정의 영향력에 관한 연구
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김이슬;
최윤형
Article
Issue Date
2015
Citation
홍보학연구, v.19, no.2, pp.1 - 21
Publisher
한국PR학회
KCI
공중의 정서가 기업 위기 커뮤니케이션에 미치는 영향에 관한 연구
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정현;
최윤형
Article
Issue Date
2012
Citation
광고연구, no.95, pp.349 - 371
Publisher
한국광고홍보학회
SCIE
SCOPUS
Consumer response to crisis: Exploring the concept of involvement in Mattel product recalls
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Choi, Yoonhyeung
; Lin, Ying-Hsuan
Article
Issue Date
2009
Citation
PUBLIC RELATIONS REVIEW, v.35, no.1, pp.18 - 22
Publisher
ELSEVIER SCIENCE INC
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Choi, Yoon hyeung
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