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KCI
광고 비주얼과 카피의 구조적 관계유형 분석연구
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이병관
; 문영숙
Article
Issue Date
2007
Citation
한국심리학회지: 소비자·광고, v.8, no.2, pp.235 - 258
Publisher
한국소비자·광고심리학회
KCI
OTHER
잡지광고의 정보성 변화에 대한 시차분석연구
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문영숙
Article
Issue Date
2007
Citation
언론정보연구, v.43, no.2, pp.101 - 124
Publisher
서울대학교 언론정보연구소
KCI
잡지 광고 메시지의 정보량과 정보유형 분석 연구: 분류 체계의 확장과 적용
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문영숙; 이병관
Article
Issue Date
2008
Citation
한국심리학회지: 소비자·광고, v.9, no.2, pp.217 - 237
Publisher
한국소비자·광고심리학회
1
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Author
Moon, Young Sook
3
Lee, Byoung kwan
1
이병관
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content analysis
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product type
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2
잡지광고
2
extended framework
1
information content
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longitudinal study
1
the amount and type of information
1
visual-copy relationship
1
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2008
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Korean
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한국심리학회지: 소비자·광고
2
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1
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