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KCI
디지털 사이니지의 NFC를 통한모바일 광고 수용의도 연구 : 상호작용성, 광고가치, 혁신성과의관계를 중심으로
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김민희;
심성욱
Article
Issue Date
2014
Citation
광고학연구, v.25, no.7, pp.111 - 137
Publisher
한국광고학회
KCI
OTHER
옥외매체를 활용한 정부광고의 내용분석에 관한 연구
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심성욱
; 김민희; 임예지
Article
Issue Date
2015
Citation
OOH광고학연구, v.12, no.1, pp.49 - 77
Publisher
한국OOH광고학회
KCI
건강 관련 행동의 예측을 위한 사회인지이론의 유용성 국내 건강신념모델 연구의 메타분석
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이병관
; 손영곤; 이상록; 윤문영; 김민희; 김채린
Article
Issue Date
2014
Citation
홍보학연구, v.18, no.2, pp.163 - 206
Publisher
한국PR학회
1
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Shim, Sung Wook
2
Lee, Byoung kwan
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Digital Signage
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effect size
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Government Advertising
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health belief model
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health related behavior
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meta-analysis
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Mobile
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NFC
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OOH advertising
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