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KCI
어린이 대상 식품광고의 현황과 내용분석 연구
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한상필
; 지원배
Article
Issue Date
2010
Citation
광고학연구, v.21, no.4, pp.95 - 114
Publisher
한국광고학회
KCI
광고비평의 정보원과 프레이밍이 광고태도에미치는 효과
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김병희; 지원배;
한상필
Article
Issue Date
2007
Citation
광고학연구, v.18, no.4, pp.127 - 151
Publisher
한국광고학회
KCI
광고인의 광고댓글 평가가 일반인의 광고태도와 참여의도에 미치는 영향
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지원배;
한상필
Article
Issue Date
2010
Citation
광고학연구, v.21, no.6, pp.57 - 80
Publisher
한국광고학회
1
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Author
Han, Sang pil
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Advertising regulations
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Assessment of Commercials
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Children
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Comments on Commercials
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Content Analysis
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Digital Audience
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Food Advertising
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