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KCI
스포츠 스폰서십 효과 메타 분석: 주요 이론과 소비자 반응을 중심으로
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김재민;
박성복
;
이형석
Article
Issue Date
2021
Citation
광고학연구, v.32, no.3, pp.147 - 176
Publisher
한국광고학회
KCI
스폰서 이미지와 팬십이 스포츠 이벤트태도에 미치는 영향
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이유정;
이형석
; 김재민
Article
Issue Date
2019
Citation
광고PR실학연구, v.12, no.4, pp.82 - 101
Publisher
한국광고PR실학회
KCI
구장 명칭권 스폰서 브랜드 개성과 도시 브랜드 개성의 일치효과 : 프로축 구 K리그 시‧도민 구단을 중심으로
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김재민;
이형석
Article
Issue Date
2019
Citation
광고학연구, v.30, no.6, pp.65 - 92
Publisher
한국광고학회
1
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Author
Park, SungBok
1
이유정
1
Subject
스포츠 스폰서십
2
Brand personality
1
City brand
1
Congruence effect
1
Effect size
1
image transfer
1
Meta-analysis
1
sports event fanship
1
sports event sponsorship
1
Sports Sponsorship
1
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Date Issued
2021
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광고학연구
2
광고PR실학연구
1
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