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기호품 기업광고의 효과과정에서 메시지 유형 및 브랜드 변인의 역할에 관한 연구
- Authors
- 심성욱
- Issue Date
- 5-Apr-2013
- Place
- 서강대 가브리엘관
- Conference Name
- 한국광고학회 춘계 학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)