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A Multimethod Approach to Evaluating Social Media Campaign Effectiveness
- Authors
- Thomas Britten Hove
- Issue Date
- 8-Jan-2013
- Place
- Mauii, HI
- Conference Name
- awaii International Conference on System Sciences
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Related Researcher
- Hove, Thomas Britten
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)