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야립광고의 효과에 관한 연구: 수용자 특성을 중심으로
- Authors
- 심성욱
- Issue Date
- 30-Nov-2012
- Place
- 숙명여대 백주년기념관
- Conference Name
- 한국광고홍보학회 추계학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)