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동시 매체 이용 상황에서 광고 노출 및 광고 태도에 대한 탐색적 연구: 단일 매체 이용 상황과의 비교
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이귀옥; 최민욱;
박성복
; 최명일
Article
Issue Date
2010
Citation
한국심리학회지: 소비자·광고, v.11, no.4, pp.737 - 755
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한국소비자·광고심리학회
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Park, SungBok
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이귀옥
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attitude toward advertising
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exposure to advertising
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media engagement
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mood
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