Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
‘라인 프렌즈’ 캐릭터의 트랜스미디어 브랜딩 사례연구A Case Study of Line Friends Character TransMedia Branding
- Other Titles
- A Case Study of Line Friends Character TransMedia Branding
- Issue Date
- Jun-2015
- Publisher
- (사)디지털산업정보학회
- Keywords
- Transmedia; Branding; Storytelling; Character; Line Friends
- Citation
- (사)디지털산업정보학회 논문지, v.11, no.2, pp.153 - 166
- Indexed
- KCI
OTHER
- Journal Title
- (사)디지털산업정보학회 논문지
- Volume
- 11
- Number
- 2
- Start Page
- 153
- End Page
- 166
- ISSN
- 1738-6667
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- KIM, YOUNG JAE
- COLLEGE OF LANGUAGES & CULTURES (DEPARTMENT OF CULTURE CONTENTS)