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Social Media for Message Testing: A Multilevel Approach to Linking Viewer Responses with Message, Producer, and Viewer Influence on YouTube
- Authors
- Thomas Britten Hove
- Issue Date
- 26-May-2012
- Place
- Phoenix
- Conference Name
- Annual Conference of International Communication Association
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Related Researcher
- Hove, Thomas Britten
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)