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중국 소비자의 가치관 유형에 따른 광고태도 연구

Authors
한상필
Issue Date
14-Oct-2011
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/21369
Place
솔비치호텔
Conference Name
한국광고학회 추계 학술대회
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers

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