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텔레비전광고의 재인효과에 영향을 미치는 요인에 관한 연구: 광고이월효과의 영향요인을 중심으로
- Authors
- 이경렬
- Issue Date
- 20091023
- Place
- 한국광고문화회관 2층
- Conference Name
- 한국광고학회 추계연차학술대회
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Related Researcher
- LEE, KYUNG YUL
- COLLEGE OF COMPUTING (SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY)