When Do People Speak Out? Integrating the Spiral of Silence and the Situational Theory of Problem Solving
- Authors
- Lee, Hyegyu; Oshita, Tsuyoshi; Oh, Hyun Jung; Hove, Thomas
- Issue Date
- Mar-2014
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- OPINION EXPRESSION; SUPPORT; ISSUE; WILLINGNESS; PUBLICS
- Citation
- JOURNAL OF PUBLIC RELATIONS RESEARCH, v.26, no.3, pp.185 - 199
- Indexed
- SSCI
SCOPUS
- Journal Title
- JOURNAL OF PUBLIC RELATIONS RESEARCH
- Volume
- 26
- Number
- 3
- Start Page
- 185
- End Page
- 199
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/25898
- DOI
- 10.1080/1062726X.2013.864243
- ISSN
- 1062-726X
- Abstract
- Combining spiral of silence theory with the situational theory of problem solving, this study explores the extent to which publics differ in their willingness to express their opinions in hostile social situations. Based on analysis of a survey among 369 college students about their willingness to express opinions on 2 controversial topics (gun possession and climate change), 3 key findings emerge: (a) Fear of isolation suppresses people's willingness to express their opinions in public; (b) active publics are more likely than other types of publics to express their opinions; and (c) there is no interaction effect between fear of isolation and types of publics. In addition to several theoretical contributions, the findings provide public relations practitioners with a model for predicting which types of publics would be more or less likely to express their opinion.
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