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광고비평의 정보원과 프레이밍이 광고태도에 미치는 영향
- Authors
- 한상필
- Issue Date
- 25-May-2007
- Place
- 한림대학교
- Conference Name
- 한국광고홍보학회 2007 봄철 정기학술대회
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)