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TV광고의 정보제시형과 이미지제시형 광고 간의 이월율 차이에 관한 실증적 연구
- Authors
- 한상필
- Issue Date
- 9-Apr-2007
- Place
- 광고문화회관
- Conference Name
- 한국광고학회 2007 봄철 정기학술대회
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)