메시지 프레이밍 유형에 따른 광고효과에 관한 연구

이경렬

Detailed Information

Cited 0 time in webofscience

Cited 0 time in scopus

Metadata Downloads

메시지 프레이밍 유형에 따른 광고효과에 관한 연구

Authors: 이경렬

Issue Date: 20061118

URI: https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/27918

Place: 숙명여자대학교 백주년기념관

Conference Name: 한국광고홍보학회 추계학술대회

Files in This Item: There are no files associated with this item.

Appears in Collections: COLLEGE OF COMPUTING > SCHOOL OF MEDIA, CULTURE, AND DESIGN TECHNOLOGY > 2. Conference Papers

Show full item record

qrcode

Altmetrics

Total Views & Downloads

RSS_1.0 RSS_2.0 ATOM_1.0

55 Hanyangdeahak-ro, Sangnok-gu, Ansan, Gyeonggi-do, 15588, Korea+82-31-400-4269 sweetbrain@hanyang.ac.kr

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Detailed Information

Altmetrics

Total Views & Downloads

BROWSE