Secure Incentives for Commercial Ad Dissemination in Vehicular Networks
- Authors
- Lee, Suk-Bok; Park, Joon-Sang; Gerla, Mario; Lu, Songwu
- Issue Date
- Jul-2012
- Publisher
- Institute of Electrical and Electronics Engineers
- Keywords
- Commercial ad dissemination; cooperation; incentives; security; vehicular ad hoc networks (VANETs)
- Citation
- IEEE Transactions on Vehicular Technology, v.61, no.6, pp 2715 - 2728
- Pages
- 14
- Indexed
- SCI
SCIE
SCOPUS
- Journal Title
- IEEE Transactions on Vehicular Technology
- Volume
- 61
- Number
- 6
- Start Page
- 2715
- End Page
- 2728
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/32262
- DOI
- 10.1109/TVT.2012.2197031
- ISSN
- 0018-9545
1939-9359
- Abstract
- This paper introduces a promising application over vehicular ad hoc networks (VANETs), where advertisers use VANETs to disseminate their commercial ads via car-to-car communication, targeting a large number of potential customers inside cars. However, due to the noncooperative behavior of selfish or even malicious nodes in real-world scenarios, such a vehicular advertisement system cannot be realized unless proper incentives and security mechanisms are in place. This paper presents signature-seeking drive (SSD), which is a secure incentive framework that stimulates cooperative dissemination of advertising messages among vehicular users in a secure way. Unlike existing incentive systems, SSD does not rely on tamper-proof hardware or game-theoretic approaches but leverages a public key infrastructure to provide secure incentives for cooperative nodes. With a set of ad dissemination designs proposed, we demonstrate that our SSD is robust in both incentive and security perspectives.
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