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국가이미지와 기업이미지가 한국기업의 국제광고효과에 미치는 영향

Authors
한상필
Issue Date
13-Nov-2001
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/32416
Place
한국언론재단 연수센터
Conference Name
한국언론학회 세미나
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COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 2. Conference Papers

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